Benefits of Employing Sales Force Essay Example | Topics and Well Written Essays - 2750 words

Benefits of Employing Sales Force - Essay Example Saxon Plumbing Services London Ltd (SPSL), a company that is under the directorship of Peter and Harvey brothers would like to implement a strategy by moving its operation offices in the Manchester city northern region from the traditional south London area. This report therefore analyses some of the strategic plans in place to implement the same. In view of this, the report will analyse sales force with reference to the company. The report will also create an analytical look at the relationship variables and the business networks as well as their relevance to the business. B2B and B2C are very important to the business and will therefore be analysed with respect to the company. Sales force has got a wide expanse of advantages to both the company and the consumer. The first reason why this method is more suitable is the fact that apart from addition of generated income, the method adds a very big significance to the knowledge of the availability of the goods (Brennan, Canning, & McDo well, 2010, p. 45). This method creates more trust in customers than just the normal methods of product promotion. In sales force, customers are engaged at all stages of the relationship and are therefore able to get the correct version of the ideal goods they are looking for in the market. This is because new customers to the company or in a new place require a lot of interaction with the products for the purposes of familiarity and acclimatization. This method makes sure that there is consistent follow-up as well as communication that are very effective with the sales representative (Cohon, 2007, p. 87). In the case of peter and Harvey, the company creation of convenience will make it possible for the sales team to reach out to the individuals in their respective residences and their places of work so that they get access to the information about the company and its products in the area. The main issue here is to create trust through trying to identify even the other customers fro m Manchester that have been purchasing the products from the other sources through promotions, communication and effective sales cycles. The second advantage the company would get from use of sales force is the ability to reach varied types of customers. This is because there is a varied type of measures that are used to create the ability to reach to the customers. First, a varied type of sales team is created (Goodey, 2011, p. 88). There are the field representatives where the responsible and self-driven individual sales representatives would reach out to all the places in Manchester so that they create awareness of the new business venture. There is also another group called the telemarketers who reach out to the customers by use of the phones. This is important for the places that are not easily accessible or there is need to gauge the interests of the customers in this region (Ellis, 2011, p. 24). The Manchester region would therefore be reached in whole through getting the rig ht information from the customers before engaging them in a constructive sales process.